Opportunity Assesment:
Whether your objective is to drive sales for a new
product or service, increase traffic and or participation at an event
or store, generate leads for your organization or event, or reduce time
consuming and tedious customer service work through online interaction
and email confirmation, we can help. We will come to your place
of business to meet with all the stakeholders involved or we can meet
via telephone conference call or through an online meeting to help you
determine an effective solution that will work within your financial
framework.
Creative Development:
Our creative team is capable and prepared to
delivery all required creative assets. They are also willing to work
with your staff to develop the creative content required to deliver
your message. You may already have content that is ready to go or
easily converted. We will work with you to create the best
approach for your project. We can also provide photography and
videography services.
Data Collection and Management:
Data is the key to unlocking your customers’
potential. We can work with existing customer and prospect lists
or recommend and purchase external lists that fit your business models.
We can also unlock the value in the contact lists managed by
individuals and departments within your company. Our
sophisticated data management capabilities include merging separate
lists, purging duplicate data records, and appending data for postal
mailing and online activity. You will have the ability and opportunity
to interact with your encrypted database in a secure online
environment.
Email marketing:
This catch all phrase does little to describe our
services, we create personalized media rich variable emails that are
content adjusted based on customer activity. Imagine being able to
alter your marketing messages with specific content that your customer
has a preference for. Watch your participation rates climb. Our
services are completely CAN-Spam compliant and feature Opt-in and Out
capabilities.
Direct mail:
We use variable data software tools to drive full
color printing. Once again we use customer activity to drive the
variable content that is printed on each personalized mail piece.
Direct mail is the perfect compliment to email marketing when emails
aren’t available or are unresponsive.
Personalized URL’s
Also called landing pages, these information
gathering tools are integral to any modern marketing initiative. Our
emails and direct mail pieces link the customers and prospect directly
to these micro sites. They provide the platform for understanding
each customer and prospects individual preferences, so that we can fine
tune our marketing messages. These web micro sites can be seemlessly
linked to any other site and can provide the vehicle to drive an
e-commerce campaign.
E-Commerce:
We make it easy to do business online, you can use
our merchant account or we can connect with yours. We will design a
custom shopping cart to meet the business objectives for the project we
are engaged with you on. We can manage all aspects of the e-commerce
campaign including invoicing and email confirmations. We also can
deliver import ready data files to your accounting, order entry and
production systems.
Analytics, Reporting & ROI:
No modern marketing program would be complete
without the ability to analyze the effectiveness of the campaign, or
the ability to track it’s progress. Many times the things
we learn along the way make it possible to adjust our processes and
yield better returns. You will know how many people you connected
with, who they were, how many times they visited and what they were
interested while onsite. If you choose we can include surveys as part
of the analysis. In the end you will know how many leads were generated
how many sales were made and and the costs associated with each.
